Dragon Alliance
Dragon Alliance
CLIENT Dragon
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Aug 2008
THE PURPOSE: Dragon is an eyewear and clothing brand with a tradition in action sports that is as relevant and deep as their iconic logo. We had the unique opportunity to help them rebrand and reposition themselves as a global player in the sunglasses and goggles game, still maintaining their deep surf/skate/snow roots, while also appealing to anyone with a flair for what is fresh, due to Dragon's hip and aggressive new styles. THE PLAN: With such a varied, wide and global audience, the website had to be able to give the American visitor as well as the Japanese (Australian, French, etc.) user an experience that felt tailored and specialized just for them. And of course, like with any retail website, also sell product! So for Dragon, we built the site's overall design aesthetic to be more 'template feeling', and created a powerful back end CMS (dubbed the "Dragon OS") that allows them to easily create product lines, design feature systems and develop vivid backgrounds for each global entity, that with just the click of a mouse, can change the entire tone and feeling of the site.