UX Researcher: DTC Specialist

About Us:

Bukwild is a boutique studio comprised of hands-on experts who deliver world-class digital experiences for branded DTC commerce and innovators in B2B. We believe you can deliver world-class craft from team members who are supported, honored, and encouraged to find the right balance between work life and real life. We maintain a very collaborative culture where our teams in project management, creative , and development work closely with our clients. Our 24 years of experience have led us to a distinctly user-first approach: we believe that when digital teams intentionally prioritize UX outcomes as related to business goals, it will ultimately yield stronger connections between brands and their consumers.

Role Overview:

As a UX researcher specializing in DTC, you will lead evaluative research, behavioral analytics, and performance metrics for our e-commerce clients. This role will be responsible for weekly and monthly reporting, implementing A/B testing, and collaborating with growth, account, and creative team leads to manage the roadmap for website features. This is a hands-on role that will be driving the success of our clients’ online business.

Key Responsibilities:

1. User Research and Insights:

   • Conduct research to understand user behavior, preferences, and pain points in the DTC space.

   • Develop a detailed understanding of user flows and journey maps for various use cases throughout the conversion funnel.

2. A/B Testing Program:

   • Lead the development and implementation of a robust A/B testing program for our DTC clients.

   • Collaborate with cross-functional teams to define testing hypotheses, set KPIs, and execute experiments to optimize user experience and conversion rates.

3. Reporting and Analysis:

   • Generate weekly and monthly reports on key website performance metrics and A/B testing outcomes.

   • Provide actionable insights and recommendations based on data analysis to continuously improve DTC strategies.

4. Collaboration:

   • Work closely with design, development, and strategy teams to integrate research findings into the ideation and execution phases of projects.

   • Collaborate with clients to understand their business goals, aligning UX research efforts with overarching DTC strategies.

5. Industry Trends:

• Stay abreast of industry trends, competitor activities, and emerging technologies to inform UX strategies and recommendations.

Qualifications:

• Proven experience in UX research, preferably in DTC and CPG.

• Strong proficiency in A/B testing methodologies and tools.

• Excellent analytical skills with the ability to translate data into actionable insights.

• Exceptional communication skills to convey research findings and recommendations effectively.

• Experience with Shopify is preferred.

What We Offer:

• A workplace dedicated culture where your ideas and contributions are valued.

• Flexible working arrangements to support your work-life balance.

• 401k

• Full medical, dental, vision, STD, LTD, life insurance

• Generous PTO