Campaign Landing Page
100: Lighthouse Accessibility Score
87/67: Lighthouse Desktop/Mobile Performance Score
Netlify is a unified platform for building and deploying high-performant, easily-maintainable sites and web apps. Unifying elements of the modern uncoupled web allows teams to work more efficiently, and websites and web apps to perform more effectively. These universal benefits have put Netlify in a position to grow their customer base from small business to enterprise clients, as an essential part of the modern tech stack.
We’ve partnered with Netlify’s marketing team to move beyond the top-of-funnel sales pitch, helping prospective customers understand the business value and impact of moving to their platform.
While it’s very easy to talk about the high-level values of Netlify’s platform, the reality is that it can be an expensive and laborious endeavor for enterprise teams to replatform, and the benefit of this investment may not be obvious to decision makers. To address this, we created a landing page to gather a few stats about a prospect’s organization, and then run them through a calculator that allowed us to offer personalized insights into how switching to Netlify might impact their business.
Netlify rolled out this landing page to their internal sales team and to external partners as well as driving traffic through paid media. It’s been an effective way to capture and qualify leads, and create a meaningful connection to prospective leads by giving them personalized information in exchange for a minimum of information.
Following the launch of the landing page, we worked with the Netlify team to optimize the site and add features and functions that were graded as secondary priorities: primarily focusing on behavioral analytics and integration with the team’s existing marketing stack.
We’ve continued to work on a number of bug fixes and performance improvements, as well as integrating lead capture forms with HubSpot and custom event tracking. From here, we’ll be leaning into analytics data to fine-tune the user experience and performance of the site.