What is our approach?
By approaching narrative and copywriting from a strategy standpoint, we are able to set clear goals from the start and make sure that the messaging is in service of those goals. We are also flexible in how we work with clients around narrative strategy - our offerings range from taking source material from the client and finessing it for web to writing 100% original copy, and often we employ a mix of that range.
What teams work on this capability?
Our strategy team leads the narrative strategy portion of a project, with our Strategy Director and Narrative Strategist playing prominent roles. Additionally, the strategy team will often partner with the creative team to determine how the story will show up in the design overall.