User-first digital commerce for the modern brand.

Bukwild is an independent design and technology studio helping DTC brands reach consumers and thrive in the digital economy.

User First. Always.

Long-Term Value

We identify the role of your website within your digital ecosystem, and prioritize the needs of your consumers. A user-centric experience is a requirement to keep users coming back.

Frictionless Conversion

We optimize user journeys to help your consumer understand which of your products is right for them, and make it as easy as possible to get it, as often as they need it.

Right-Fit Technology Suite

We put our years of experience to work assembling a stack that maximizes your team's efficiency and makes the most of micro-moments like marketing, payments, post purchase, customer support, and logistics.

Working in Cycles

Bukwild offers subscription programs defined by cycles.

We help define the roadmap and allocate the required disciplines to accomplish the desired outcome with predictability, visibility, and expertise.

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Bukwild for Promax

Our friends at Matchstic have put us in touch with Promax (you) to discuss the particulars around refreshing promax.org to reflect the company's current trajectory.

We've done our best to take the brief and other materials that Promax have prepared for us (thank you) and fill in as many blanks as possible via researching the website and other endpoints.

The result of our work is a few packaged offerings that each aim to fulfill on your call to action, with the swings between them coming down to how deeply you'd like Bukwild to engage with the website's dependent systems.

Here are some explicit objectives that we kept in mind while working through these topics on your behalf.

Objectives Overview

Kayla's list of prioritized objectives complements the RFP well; We've responded to each item.

Objectives Overview

Improve User Experience

Modernize Design

Content Management System

Membership Portal

Event Management

Search Engine Optimization

Integration with Social Media & Email Subscription

Analytics and Reporting

Kayla's list of prioritized objectives complements the RFP well; We've responded to each item.

Since we're doing so much poking around on the Promax site and thinking/drawing conclusions about how the whole thing currently works, we also thought it'd be good to center on some common terms to avoid confusion.

Please: where we've made incorrect assumptions about your company operations, please do feel free to correct any that need it.

Terminology

In the packages discussed below, there are a few terms used which might benefit from a quick definition.

Terminology

Atomic Design

Awards.promax.org

Brief.promax.org

Discovery Workshops

GraphQL/API Access

Frontend Operations

Backend Operations

In the packages discussed below, there are a few terms used which might benefit from a quick definition.

Package Offering

Package Comparison

Healthy Business Healthy Humans

Over 20 years of keeping our priorities simple.

We see our people as actual people. We find when our employees embrace whatever their best life looks like to them, our business only gets better in the long run.

It’s less about striking the perfect balance and more about finding the right rhythm. Which, in our experience, makes for a pretty groovy time.

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