Project Approach + Options
Our approach to a project like this one will always start with our robust Discovery program. In this, we run project stakeholders on the client side through a handful of workshops (Brand, Loyalty/UX, Technical, and Priorities) in order to set the rest of the project up for success. The priorities workshop, in particular, is intended to catch any and all viable ideas that come up in our discussions, and organize them to fit into our predetermined schedule and budget.
After Discovery, things speed up and we move into UX and Design concepting. It's here that the client team will be presented with options for how the site will look and feel, along with any other user-facing interactions or features we agreed upon in Discovery.
From there, we begin development setup while production design is being completed. During our technical Discovery, we'll establish a shared understanding for everything the site needs to do at launch (and beyond), and make a recommendation for the various technologies required for the stack.
Pardot Landing Pages
In addition to our main website project (and likely running concurrently with our Discovery, but not after), We'll work with the Veriforce team to leverage their existing Pardot landing page instance, and extend it into several new landing pages that can be used while the main site is being refreshed.
Our recommendation of Craft CMS for the main website work contributes hugely to the ease and speed with which we can add multiple languages to the site. We'll work with you to determine a best-practice strategy for how the site shows up in other languages, be they partial translations or full, and a workflow for how to update things on the backend.