Designing a system for financial advisory.
Advisor Group needed to establish a cohesive digital presence for themselves, as well as for 4-5 affiliate/held brands, and they needed to do it all at once.
Bukwild works with AG as an innovation partner and helps balance tech-heavy initiatives with the appropriate level of brand finesse; and marketing-driven initiatives with the appropriate level of engineering guidance.
We were able to work with teams from AG’s Marketing, Operations, and Technical teams to find solutions that would advance the company’s reputation as an innovator.
"From the first moment we met with Advisor Group, it was clear that they were ready to take the very real risks to gain ground in digital. They impressed me again and again with their willingness to defy 'financial' convention and bind themselves to digital best-practices that set them apart from the rest of the companies in their space."
Advisor Group is really making an effort to bring new energy to an age-old industry, and it’s so refreshing to partner with them to create practical solutions for their customers and internal teams.
This industry typically emotes a sense of being rather textbook, Advisor Group isn't like that. We worked hard with their creative team to create a website that is a celebration of the people behind the company and all its success, the advisors.
The complex user roles and related business logic that many of our Advisor Group projects required gave me cause to work in test driven development. This approach has resulted in test-backed products that have been easier to support months and years later.