Changing the way the world shops. Again.
Amazon designed the first ever brick & mortar store to eliminate checkout entirely. With a rapidly approaching launch, they needed a creative partner to introduce it to the world.
We helped them create a launch video that explained the revolutionary concept, gave them credit for their trailblazing tech, and got everyone talking.
Without paying a dollar for media, the video was viewed over 11 million times in the first week, and the story of checkout-free shopping was picked up by news organizations around the world.
"It's not every day that you work with a company that outnumbers you by 1,000 to 1. In the beginning, I had my hands full with making sure our creative team didn't get squashed inside the enormous and brilliant Amazon machinery. By the end, I had my Inbox full of messages from grateful Amazonians who wanted to find a way to work with us again."