The pioneers of product analytics.
Amplitude came to us already positioned as a category pioneer ready to scale for enterprise customers.
Most prospective customers already had some form of Marketing Analytics in place, but they needed to understand why Product Analytics were different and more valuable to their team. In short, we needed a friendly way of letting people know they were using the wrong tool for the job.
Show users how the tool would empower their product team, before getting into the details of how it’s implemented and used. We created an IA and content strategy that gave Amplitude’s marketing team the platform they needed to tell stories around the use cases that mattered most to enterprise customers.
"Talk about a fantastic company. The people at Amplitude bring their A-game. It's equally fun and challenging to work with a client who knows their space as well as they do and that space be as complimentary to ours as it is. My goal was to keep the team consistently focused on building a system that would scale along with all of their growth objectives."
Amplitude has pushed analytics software into a whole new category, which creates a two-tiered storytelling requirement – we need to explain the possibilities before we can touch on the features.
Presenting complex data and analytics in a digestible and human way can be quite the task. We collaborated with Amplitude's creative team to create an experience that was visually engaging and highly informative, without feeling too verbose.
Developing this site using a Vue/Nuxt component architecture has allowed us to make radical changes post-launch with less fear of regression issues. The extensible design of the Nuxt framework has given us many places to hang functionality that couldn’t be expected pre-launch.