As the founder of a brand studio that helps companies of many sizes launch new endeavors, sometimes I need to take a step back and look past the strive for capital. Which in and of itself alone can be too anemic. I need to take a deeper look at what we’re contributing our years of experience and inherent talents to. So at the risk of what can sound like profound self-importance allow me to get deep for just a moment.


The human experience is comprised of so many things. Miraculous, evil, benign and every shade and varied combination in between. One of the miraculous is the act of “creation”. It happens as a result of many drivers — most significantly, love. Consider that two people come together, share their hearts, which begets them sharing their bodies, which begets them sharing their souls, which begets — creation. Creation is the result of maybe the single most mysterious and magnificent of human experiences.