Pandora for Brands gets
next-gen lead gen.
Originally designed as a thought leadership platform, pandoraforbrands.com grew over time to serve as the primary gateway for all digital lead generation.
They came to Bukwild for an aesthetic overhaul, and a fresh, strategic take on a friction-free user path to the contact form.
We amplified the brand to push beyond lifestyle photography and that signature blue, and seeded inventive ways to drive users toward connection.
"We've been on a long journey with Pandora for Brands. The first website we created for them was all about positioning P4B as the audio advertising leaders they really are. More recently we've taken the beauty and mixed it with some UX smarts to turn the website into a conversion machine."
Pandora has been instrumental in changing the way people listen to music in the modern era. They have such a deep well of knowledge into behavioral trends, and it’s great to help them tell that story.
We had a blast helping Pandora for Brands evolve their online presence to a more abstract representation of music. Casting off the shackles of a typical B2B site meant that we could build a much more engaging, rather than utilitarian, experience.
The goal of the site was to allure small business owners into advertising with Pandora. Inspired by Nick's thoughtful designs, as well as his vision, I strove to create a UI that was compelling but also easy to use. Being that the end goal was to have users fill out a contact form every decision we made was in accordance with that end goal.