Papa & Barkley

Partners Since 2021
Help Papa & Barkley deliver a best-in-class, modern DTC experience to the heavily regulated cannabis space, with a headless CMS; integration with third-party fulfillment partners; localized, multi-brand websites; subscriptions and customer loyalty programs.

Papa & Barkley is on a mission to unlock the power of cannabis to change people’s lives, and become the trusted source of relief for everyday, mainstream consumers. To support this, Bukwild built a website that positions Papa & Barkley as a trustworthy source of clean cannabis, and delivers a modern DTC experience that reduces friction for both users and admins, and is ready to adapt to a rapidly changing regulatory environment.

Focus: Bring THC and CBD into the same house.
When Papa & Barkley first came to Bukwild, they were maintaining completely separate websites for their THC and CBD product lines. This was confusing for users and a headache for Papa & Barkley’s internal team. Our first priority was moving them to a single, headless CMS which allowed them to power multiple sites and take advantage of Shopify’s e-commerce platform, while still adhering to policy regulations.

Papa & Barkley’s new digital ecosystem has a localized site for their THC product line which allows California users to order delivery via third-party fulfillment partners. Consumers outside of California can order CBD products via an online store that leverages Shopify’s Account and Checkout. All of this is serviced by a single CMS that allows for a unified front-end experience and brand storytelling that helps build trust with consumers.

Need a modern DTC solution?

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We’re sorry to report doesn’t support your browser. While we could have polyfilled most of the features your browser lacks (CSS variables, canvas Path2D, NodeList.forEach, etc.), we decided to put that effort into juicing the site for modern browsers and keeping the download smaller so we could really blow your hair back.

We suggest downloading Chrome to view the site, it’s our favorite browser. Cheers!