Pandora for Brands

Throughout our long-term partnership with Pandora for Brands, we’ve helped the B2B extension carry out their content marketing strategy.

In their most recent campaigns, they tapped our studio to help them deliver emotionally-driven messages through human-centric design and development.

During even the best of times, it’s a tricky art to meet an audience with what they need. Within the stretch of the COVID-19 crisis, the reflex of humankind was a shift in priorities, wants, and needs.

Pandora for Brands has always been the connective tissue between the businesses and the audiences they serve. Their value is in their deep understanding of the way users consume media, react to content, and develop trends.

In a moment where all the rules of habit have gone out the window, Pandora for Brands wanted to launch a campaign that offered crucial insight and direction to their client base. We helped them develop an initiative that tracked the evolution of the consumer mindset, and laid out the tools for how to adapt to the new market.

A campaign with truly good intention can ultimately come across as meaningful, gimmicky, or flat out forgettable just based on the execution alone.

With the potential reach and impact of an initiative aimed at recognizing the contributions of women in the audio industry, we focused our attention on the flow and feel of the experience. Animations, transitions, and even spacing were all carefully considered in creating a page that would keep users engaged and reading.

Lots of B2B brands aspire to produce good content marketing – Pandora For Brands has actually done it, by investing and continually adapting to the needs of their market. It's been great to help facilitate that strategy by continually evolving their platform over the years.
— Ethan Martin
Strategy Director
Ethan Martin
Strategy Director

Strategy Lead

Lots of B2B brands aspire to produce good content marketing – Pandora For Brands has actually done it, by investing and continually adapting to the needs of their market. It's been great to help facilitate that strategy by continually evolving their platform over the years.
Jeff Toll
Executive Creative Director

Creative Lead

Pass the Mic and Soundcheck are both shining examples of how we have continued to expand on the highly adaptable parent website we built. It’s quite rewarding to collaborate and work with the Pandora team, knowing that they fully understand how to leverage the site’s flexible content blocks. This flexibility allowed us to continue with full creative control when continuing to update their messaging and brand.
Robert Reinhard
CTO / Partner

Technology Lead

We launched this site around a year and half ago, and it’s edifying to see the foundations are flexible enough that we can iterate on it to this day. It’s made it simple to compose new pages that combine launch-date components with those that are newly developed.

Services

UX + Visual Design
Front & Back End Development
Technical Consultation
Strategic Consultation

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