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Headless E-Commerce

A modern solution that’s faster, performs better, and is easier to scale. But is it right for your business?

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What does headless mean?

Headless websites take advantage of an architecture that separates a traditional content management system (CMS) and other databases (like Shopify store data) from the front-end user experience (HTML). The content in the database is made available by a web-service API, and uses a Javascript application to populate the site's content.

In practice, it creates a more modern architecture that allows for more flexibility in creating a rich customer experience, more innovation, and better speed to market with new features, content, and pages.

What does it mean for a DTC business?


Better site performance.

Pages on headless websites often load two to 15 times faster than a traditional architecture. Faster page speeds have been shown to convert at higher rates, rank higher in organic search, and have lower cost-per-click rates when running digital media campaigns.

Easier to make site updates.

Headless systems tend to allow for easy incremental changes to the front-end experience to optimize for conversion and other website goals. Non-technical teams can go to market faster with updates to the site experience that don't require extensive back-end development.

A platform that can grow with you.

A headless architecture allows developers to adjust or even create entirely new front-end user experiences without having to replatform the back-end store. This creates multiple opportunities to scale, whether through omnichannel sales or even expanding to international sites.

More flexibility and freedom to create rich brand experiences: Trend reports show that companies who cite "Brand and Storytelling" as a competitive advantage were 6x more likely to be experiencing e-commerce growth in 2022.

Is Headless right for you?

      Probably, if:

      You’re a growing or established business who sees DTC e-commerce sales as an essential part of the roadmap. It's a particularly good fit for anyone who sees brand and storytelling as an important differentiator or advantage in their category.

      Maybe not, if:

      You’re an emerging brand who is piloting a new product line or searching for market fit. Additionally, if you're competing primarily on price or with a product and category that is well understood, you rely primarily on paid traffic, your website is purely an endpoint for transactions, and marketing happens in other channels, it may not be a worthwhile investment.

      Our Approach

      We use atomic design principles, starting with a baseline of components that use proven UX patterns and well-tested code, which can be custom configured to meet the needs of your organization, and deliver a rich experience for your users.

      This allows us to spend more time focusing on the unique needs of our clients and their users, versus simply delivering a baseline shopping experience.

      Vendor Partners

      We choose to partner with vendors that live up to the high expectations we’ve developed over the years. This only enhances your experience working with us, and your users’ experience working with you.

      Let’s see what we can make together.
      It’ll be pretty awesome.